In the food industry, everyone takes food itself as the main research object, and companies often spend a large part of the funds for the research and development of new products.
Of course, this aspect is very necessary. After all, today with serious homogeneity, a good product that can make consumers’ taste buds feel fresh is the key to victory. But what we are going to discuss today is not about the thing itself, but about the outerwear of the product, the “small actions” in the food packaging that can attract the eyes of the product.
The colors are minimal and colorful. “Today, the products on the display racks are all in different designs and colors. Consumers don’t know which product to choose. Especially for people who don’t have a fixed consumption goal, they can decide to buy in addition to the price. The behavior is the attractiveness of packaging. With the improvement of people’s living standards, exquisite and creative packaging has become an aspect of companies’ secret competition.
Most food packaging nowadays is dominated by two or three colors, and the colors are mostly unsaturated colors. Several colors penetrate each other, combined with eye-catching text or cartoon patterns, just show the product intuitively, and there is no novelty. . Such a design has actually formed visual fatigue for current consumers.
Therefore, bold use of color is likely to become the key to making the product stand out. The use of single color, white is the most commonly used, such as Mao Duo Li tamarind cake is a typical one, the packaging is a white plastic zipper bag, although simple but not degrading taste.
The packaging of a variety of colors is usually well done by foreign brands, not simply using three or four colors, but there may be nearly ten, which are intertwined to form a strong visual impact.
These two methods are the two extremes in the use of color, one is very simple and the other is very mixed, but compared with the ordinary color matching among the masses, their use can quickly attract consumers’ attention. , Increase the purchase rate.
Partially transparent and three-dimensional sometimes we see that some packaging bags are partially transparent, and we can see the true appearance of the products in the bag, and the transparent parts can be properly matched with the patterns on the packaging to form a 3D stereoscopic effect. The transparent parts Usually it will be a cartoon-like mouth, eyes, or body. Because such packaging can see the real product, it will increase the confidence of consumers who want to try to buy, and greatly increase the purchase rate of the product.
“Today’s image technology has made consumers very scared. The patterns are too beautiful, but they are not what they look like after unpacking. This reduces product satisfaction and also affects the product’s repeat purchase rate.” Jian Jiang was overjoyed. Shen Jianwei, general manager of the shop, said.
A sentence that often appears on the packaging: “The product is subject to the actual product.” Some businesses will use the loopholes in this sentence to do business to deceive consumers. In particular, vacuum-packaged products can neither be seen nor touched. If you use Will this form become a new breakthrough? Moreover, the fun of packaging is also different from other forms of packaging, and the three-dimensional personality can also be a small skill to attract children’s attention.
Original ecological styling and packaging “Nowadays, green health has become a standard that people pay more attention to when buying products. In recent years, in addition to low sugar, low fat and low calories in the product itself, companies have also paid attention to the use of some original ecological styling or packaging in the outer packaging. 。 Such products are generally used in crops, such as eggs, rice and so on.
For snack foods such as candy, honey, jelly, pastry, etc., you can also use this kind of packaging to improve the visual effect. You can use the shape of the raw material to make the packaging shape, or you can directly use the image of the raw material on the packaging, which is not only visual The impact is different from other similar products, and it can also convey to consumers the selling points of fresh and healthy products.
Packaging is an important point that food companies must not ignore.
Many consumers will feel that imported food seems to be much higher-end than domestic products. Is this just because of the product quality itself? Not really.
Many people have not eaten so many products, but they think it is good, mostly because of the packaging of the product. They have to admit that the packaging of foreign products is indeed more refined. This also reminds domestic enterprises that the national policy is open and imported There are more and more foods. While focusing on products, companies should also improve the packaging of their products. Only by making more creative, artistic and attractive packaging can they increase their competitiveness.
